This online template for the Lightweight JTBD Framework defines, categorizes, captures, and organizes consumer needs. The framework for jobstobedone is based on the premise that consumers buy products and services to complete tasks. While products come and go, the consumer need to get things done remains constant. Tony Ulwick popularized this theory and detailed it in his book Jobs To Be Done: Theory to Practice. To get started, you can use EdrawMax online to create this Lightweight JTBD Framework Online Template diagram.
