Archetypes are a concept derived from Carl Jung's work, a 20thcentury psychiatrist who proposed that there were some fundamental personality templates where attributes are inherited and combined to create an individual's personality. He believed that understanding the templates could help a person better understand their personality and predict some of their responses to various stimuli. He referred to this as personality archetypes. To get started, you can use EdrawMax online to create this Business Model Archetypes diagram.
