This Service Logic Business Model Canvas makes servicedominant logic theory concrete and easily applicable in practice. It enables true service innovation based on customer value by placing the customer at the center of all business model aspects. It can serve as a rapid prototype of a new business model and a communication tool for illustrating the company's current business model. It can also aid in the development of a customercentric business culture. You can use EdrawMax to create this Service Logic Business Model Canvas online to get started.
