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Conversion Funnel Diagram for Marketing Analysis

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Rodrigo Sciammarella
Published on 2022-12-20
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This conversion funnel diagram visually illustrates the step-by-step progression of marketing performance, from impressions to completed actions. It demonstrates how audiences move through various stages: impressions, clicks, qualifying orders, and completed responses. Each stage displays key metrics, including impression count (15,987), click-through rate (4.2%), conversion rate (6.8%), and promo response rate (78%). This funnel diagram is a powerful tool for understanding audience engagement, identifying areas for improvement, and optimizing marketing strategies to maximize conversions. The visual hierarchy and color-coded stages make it easy to analyze user drop-off rates and measure campaign success.
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marketing funnel
Sales pipeline
Conversion Rate Analysis
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