This diagram illustrates the value chain of McDonald's. It's a comprehensive visual representation that breaks down the company's operations into primary and support activities, highlighting how each segment contributes to overall profitability. The primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and services. The support activities focus on firm infrastructure, human resource management, technology development, and procurement. Each area is detailed with specific functions, like the strong management team and technological investments in support activities, and food preparation and customer service in primary activities.
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