A sales funnel a process used to capture and steer customers through different phases of the sales cycle. It is often seen as an effective marketing method for converting leads into actual purchasers. In creating a sales funnel for Facebook Ads, marketers can use targeting capabilities like demographics and interests to craft messaging that resonates more with their audience. This helps guide prospects further down the marketing and sales pipeline, ultimately leading them to buy your product or service. Use EdrawMax to create a similar sales funnel for Facebook Ads.