This free website template can serve as a useful framework when planning out user journeys thanks to its wireframe format. They also help everyone on your team see the interdependencies between your product, messaging, design, and brand voice. When wireframing a website, however, the header and primary navigation bar are the first places to focus attention. The next section, called the hero, is where you can highlight your best work and link to other areas of your site to keep your brand's narrative going strong.