A PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis is an effective tool used to understand the macro-environmental factors that can have an impact on a business operating in Australia. This analysis looks at the socio-economic environment of the country through these categories in order to identify various opportunities and threats that can affect companies. By understanding the landscape of the country, strategic decisions about entry into this market can be taken with greater confidence. Use EdrawMax to create and download this template for your work.
