A customer acquisition funnel is a systematic approach to generating and converting leads into customers. It typically involves an initial step of raising awareness of a business or product among potential customers, followed by steps such as gathering contact information, educating potential prospects about the product or service, qualifying those interested, and ultimately converting them from leads into paying customers. B2B lead generation often uses the traditional marketing funnel in which prospects are made aware of the product/service, provided with additional information about it, and encouraged to take action. However, this process can be more effectively represented by a sales funnel in which leads progress through each step and are eventually buying customers.
