The customer acquisition funnel is a powerful business tool used to identify, strategize and convert potential customers into paying ones. This template typically consists of three stages: the top of the funnel (TOF), the middle of the funnel (MOF), and the bottom of the funnel (BOF). At each stage, companies strive to build relationships with customers, gain their trust and ultimately convert them. Use EdrawMax to create a similar middle of the funnel and other sales funnel diagrams.