The Customer Acquisition Funnel online template is the process of growing your customer base using templates provided by EdrawMax. It starts with Awareness, where potential customers learn about your business, products and services, and what value they offer. Discovery sets up the first contact point with these potential customers, while Interest utilizes various marketing channels to generate curiosity in them. At the Consideration stage, customers have become interested in what you have to offer and will research further into your products and services before making a purchase decision. The research includes looking at your product/service pages and pricing information, reading customer reviews or testimonials, and checking independent ratings.