The customer acquisition funnel is a marketing strategy used to gain new customers. It begins with a consumer becoming aware of your brand and ends with a purchase decision. This type of funnel provides an easy way for marketers to map out how a consumer moves from initial awareness through purchase. By using visuals such as this slide, companies can visualize their customer acquisition process and figure out which strategies are working best. You can use EdrawMax to create a similar customer acquisition funnel.
