A customer acquisition funnel template is a model that automates the process of turning an online visitor into a new customer. It consists of various stages - from building initial awareness to making a purchase decision - each with its own set of activities and marketing approaches designed to convert potential leads into loyal customers. In order to optimize their funnel, businesses can use on-site retargeting and marketing automation to streamline the process. As shown in this template, there are multiple stages, like subscribers, leads, qualified, and customers.