An Online Shopping Journey Map is a diagram that illustrates the steps in the process of purchasing goods or services online. It outlines the various stages, from searching for a product to making a payment, and includes relevant details such as page views, time scales, and customer interactions. Its purpose is to help businesses understand what their customers experience when engaging with their website or mobile app. By using this map, companies can identify areas of improvement or potential pitfalls, helping them to create an optimal customer journey. You can download this template from EdrawMax and customize it as required. EdrawMax has other similar templates that are 100 percent customizable.
