SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. Here is a SWOT Analysis sample of Dunkin Donuts, which shows how a well-established company uses its opportunities to ensure its growth and how the company takes advantage of its strengths to use the opportunities while working on its weaknesses. This type of diagram is widely used to increase awareness of the factors that go into making a business decision or establishing a business strategy.