This conceptual framework outlines the structure of a study on the influence of social media on consumer behavior. It draws from various supported theories, including the stimulus-organism-response theory, heuristic-systematic information processing, parasocial relationship theory, and others. The framework integrates social media literature, focusing on topics like consumer behavior with social media, online and offline decision making. It is crucial for researchers, marketers, and social media strategists seeking to understand and leverage the impact of social media influencers on consumer decision processes.
