WhatsApp API (Application Programming Interface):
WhatsApp API, or Application Programming Interface, is a set of tools and protocols that allow businesses and developers to integrate WhatsApp messaging capabilities into their applications, systems, or customer communication strategies. It enables businesses to send and receive messages, automate responses, and interact with WhatsApp users at scale, opening up opportunities for customer support, marketing, and engagement.
Automation in WhatsApp Marketing:
Automation in WhatsApp marketing involves using software tools and chatbots to streamline and optimize the communication process with WhatsApp users. It allows businesses to automate various tasks, such as sending welcome messages, responding to frequently asked questions, delivering personalized content, and even handling transactional processes like order confirmations and appointment scheduling.
