This flowchart offers a structured approach to strategic planning across various phases of a marketing or business campaign.
The first phase begins with a briefing and branches out based on whether there are new targets or products, leading to support for growth practices or media team strategies. The second phase dives deeper into growth practices support, including preparing debriefs and client meetings. The third phase focuses on the media team's responsibilities, from maintaining client brief conditions to analyzing market trends and building presentations.
This visual guide emphasizes decision-making processes, use of analytics, client engagement, and presentation building, providing a comprehensive roadmap for teams to follow.
