This visual outlines Porter's 5 Forces Analysis Model as applied to the supermarket industry. The 'Threat of new entry' is significant; established supermarkets' economies of scale make it difficult for new entrants to compete on price. In terms of the 'Bargaining power of suppliers,' large grocery chains have negotiating leverage due to their size and global presence, affecting major brands and local suppliers. For the 'Bargaining power of buyers,' customer loyalty is low as switching costs are minimal, leading to high competition on price and service. The 'Threat of substitute products' includes online merchants and discount stores, which provide alternative shopping venues. Finally, 'The intensity of competitive rivalry' is marked by national and regional players vying for market share in the supermarket industry, emphasizing the competitive nature of the sector.
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