Crafted with EdrawMax, this image displays the Ansoff Matrix, a strategic planning tool that offers a framework to help executives, senior managers, and marketers devise strategies for future growth. It details four different growth strategies through market penetration, product development, market development, and diversification, with examples provided for each. The image uses the example of Amul flavored honey to illustrate the application of each strategy, from targeting current markets to exploring new ones.
