This template uses Porter's Five Forces to analyze an online healthcare business. Competitive rivalry is high due to multiple competitors and price - cutting. The threat of new entrants is significant with barriers like regulatory compliance. Bargaining power of suppliers is moderate, with pharmaceutical companies and healthcare professionals having some influence. Bargaining power of buyers is high, as individual and corporate clients can switch services. The threat of substitutes is also high, with traditional healthcare providers and alternative solutions like self - care applications available.